Raise awareness of the importance of making sport a priority towards institutions.
Athletes, International Federations, National Olympic Committees, political leaders, companies, international and not-for-profit organizations got massively mobilized behind Peace and Sport’s #WhiteCard campaign as they celebrate the 10-year anniversary of the International Day of Sport for Development and Peace (IDSDP), the UN-recognized celebration of the contribution of sport to inclusion, development and a peaceful world . Launched by Peace and Sport in 2014, the #WhiteCard campaign, which has reached over 897 million people worldwide, invites people to take pictures of themselves with WhiteCards, before sharing them on social media. This year’s theme “ 10 years, United through the #WhiteCard ”, encouraged people to develop sport-based initiatives around the IDSDP and aimed to raise awareness of the importance of making sport a priority towards institutions. This message reached 180 million people on social networks, which is the best performance so far. The Principality of ...